Avoid These Digital Marketing Scams in 2023
DIGITAL MARKETING SCAMS
February 01, 2023
Avoid These Digital Marketing Scams in 2023
Digital Marketing Scams Continue
I did an article about this last year, but it bears repeating: avoid digital marketing scams and save your business money.
We get lots of spam every day. In fact, as a digital marketing company, we get spam about how spammers use the spam and generate leads for our competitors and they can do it for us too... No thanks. We are not interested in spam, or leads from spam. Unfortunately, there is an abundance of spam that scare the average business owner, whether it be about their Google listing, or their website having a spelling error, or a warning about low ranking; all of these are scams meant to entice you to continue the conversation.
I often say, a good digital marketing company doesn’t need leads from spam. We do well on our own and don’t need spam to improve our business. In fact, most companies that work by the numbers, are only concerned with the amount of clients, rather than the quality of the work. Our business model focuses on quality over quantity, and our results to our clients consistently demonstrates that.
I personally have worked with clients to create a website that we were maintaining and hosting, but they had a service agreement with another media company that they were doing multiple offline ads with, including website SEO. Not only was I able to see that the work was done overseas (even though they were told it was done locally), but I would also discover that work hadn’t been done in close to a year… Yes, a year! In fact, the only time work was done, was the first day they hired them.
Companies like these only care about the numbers of new clients, and while they are quick to offer excuses for lack of results, they are also likely to offer nothing in terms of a return on your investment. “But, but, but… I heard they were a great company!” “I was referred to them by my business group.” “They offered me a package that included radio and print ads with digital marketing.” Yeah, I’m sure they did... and they will also offer you all kinds of “buts,” when you ask about results, but as the song in the 80’s said, “Never trust a big BUT and a smile.”
We get lots of spam every day. In fact, as a digital marketing company, we get spam about how spammers use the spam and generate leads for our competitors and they can do it for us too... No thanks. We are not interested in spam, or leads from spam. Unfortunately, there is an abundance of spam that scare the average business owner, whether it be about their Google listing, or their website having a spelling error, or a warning about low ranking; all of these are scams meant to entice you to continue the conversation.
I often say, a good digital marketing company doesn’t need leads from spam. We do well on our own and don’t need spam to improve our business. In fact, most companies that work by the numbers, are only concerned with the amount of clients, rather than the quality of the work. Our business model focuses on quality over quantity, and our results to our clients consistently demonstrates that.
I personally have worked with clients to create a website that we were maintaining and hosting, but they had a service agreement with another media company that they were doing multiple offline ads with, including website SEO. Not only was I able to see that the work was done overseas (even though they were told it was done locally), but I would also discover that work hadn’t been done in close to a year… Yes, a year! In fact, the only time work was done, was the first day they hired them.
Companies like these only care about the numbers of new clients, and while they are quick to offer excuses for lack of results, they are also likely to offer nothing in terms of a return on your investment. “But, but, but… I heard they were a great company!” “I was referred to them by my business group.” “They offered me a package that included radio and print ads with digital marketing.” Yeah, I’m sure they did... and they will also offer you all kinds of “buts,” when you ask about results, but as the song in the 80’s said, “Never trust a big BUT and a smile.”