Marketing - Make it Active, LLC

Back in the 1990's, and early 2000's when a client had an issue with email, it could easily be figured out internally because as a company with a server, we could track what was going on in the backend on the website and on the server in general. As third party email services became the norm, more and more clients started separating their website from their hosting provider. In fact, we do the same thing. Whether it's using MS, Google, etc, people will have their email routed externally so it can be managed elsewhere. This is a great idea and helps keep email separate, thus, in theory, the email will always work and also won't slow down the server where your website is hosted. This is ideal for a company like ours that uses tremendous amounts of bandwidth to speed up websites, and anything we can do to keep something off the server, especially something as resource intensive as email, is a good thing... Except, when it isn't.

One of our biggest challenges with clients, is often due to email issues. It starts like this: We get an email from a client worried because they haven't received an email or email leads in a month. Our first question to ourselves is why it took a month to check. The next is to see if they checked their actual website form to see if they are receiving submissions. Half the time we check it and they say "I got your email." I then ask if they checked spam for other form emails, and half the time, they find the email in spam and then ask why our form is not sending it to their inbox... not understanding that we can't control what folder the email goes into, it's the email provider and them that control that. Then there is the emails that don't arrive. They will test the form, as will we, and I can see everything is working, but nonetheless, they don't get the email. I will set the form to send the submission to me and sure enough, I'll get it, so I will then revert the form back to going to them and they still don't get the email. Sometimes they are simply trying to solve the issue, sometimes it is simply frustration because they perceive that the website form is not working, when it has nothing to do with the form on the website.

The issue here isn't about a form, or the website, it's often about how your have your email security setup, whether you have updated DNS records to include SPF, DKIM, and DMARC records, and how you have your internal software configured. Even when all of those things are in place, the email provider can still end up blocking your email from your own form, from getting to you. I could write a long article about that alone, but essentially it's due to spam and security and ultimately, you need to learn to resolve this for yourself or expect to pay upwards of $1k to have a consultant figure it out for you.

Make it Active, LLC

Marketing

04 December 2024

Hits: 78

Make it Active, LLC, one of the leading USA owned and operated marketing companies is introducing our new logo. We decided to create a new logo after over 25 years of using our previous logo. This was designed in 2020, but with everything happening that year, we focused all of our marketing efforts on our clients, and held off making the change. We designed a new website to go live in 2019, but again, with everything that happened in 2020, we had to pivot when several clients moved their businesses online by creating several ecommerce websites.

After catching up, and doing even more to grow our partnership with Google and grow our clients business through SEO, we are ready to move forward with an exciting year for Make it Active! This year we have created a new website and while we wanted to wait to launch our new logo and branding, we just couldn't wait anymore. Attached is our new logo. Stay tuned to see what we have in store next with our all new website!

Make it Active, LLC

Marketing

29 January 2024

Hits: 1371

Have you seen our latest marketing case studies?

Make it Active doesn't offer promises; we offer solutions. In fact, we consistently under-promise and over-deliver. We have the reviews to prove it, and now we have some case studies from clients to demonstrate real-world examples of how we have helped the businesses that we work with. Our clients rely on us, and we do everything we can to make them happy. In fact, if you are considering our services, and happen to know one of the clients mentioned, or any of our clients, just ask them what you can expect from working with us. We hate to be presumptuous, but we have an idea what you will hear from them. In the meantime, check out some of the case studies below:

SEO Case Study

This was a case study done with a client that opened a storage facility in Dover, NH. We have worked with the client since October, 2015, and now, as of June 15, 2018, they not only have grown dramatically, adding multiple new buildings to their existing facility, but they also purchased 2 other locations, growing their storage business further.

Small Business Case Study

This is a small business we began working with in October, 2015. They have an auto-mechanic shop in Barrington, NH. We worked with them and created a new website, perform SEO and online marketing for the company, as well as offering other services, such as printing, banners, signs, flags, etc. Since working with us, they have seen their biggest and most consistent growth since being in business decades ago. They also have new clients that regularly find them online, where they relied mainly on clients who knew of them in the past, the now see the value in building their online presence.

Website Design Case Study

A new start-up needed a few websites, quickly, in order to be prepared for a new tradeshow. They had an in-house website designer, but wanted something modern to help grow their business; so they came to Make it Active, after finding our business online. We worked with them every step of the way, ensuring we met their deadlines, and that we helped when they needed to make changes.

Make it Active, LLC

Marketing

15 June 2018

Hits: 2929