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Marketing FAQs
This is a collection of frequently asked questions about Marketing.
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How to Choose a Digital Marketing Company
When it comes to choosing a digital marketing company , your company has many choices, but usually only one goal; to increase revenue. While many companies might have the skills to design a nice graphic, or create a responsive website , there is much more to effective marketing than appearance.
When it comes to marketing , whether it's optimizing your website for search engines with SEO , or offering tradeshow consulting, you need a company... Read More... …
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Do you recommend a CRM?
We are sometimes asked if we recommend using any particular marketing or business software, such as CRM's (customer relationship managers). Read More...
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What is a SWOT Analysis?
SWOT is the acronym for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is used for research in marketing; to outline the areas of your business or organization that need strengthening, and the opportunities (or threats) that will affect your current marketing strategy. Read More...
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How can I turn plans into profit?
As marketing consultants, we offer a wide variety of Marketing Plans, including short term marketing plans, SWOT Analysis, lean marketing plans, and strategic business plans. However, planning is just one aspect of correctly marketing your product, service or organization. We do more than develop plans, we can help train you or your organization to properly implement a marketing plan to reach your actual goal Read More...
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Making The Most of Your Marketing Dollar
As marketing consultants, we offer a wide variety of Marketing Plans, including short term marketing plans, SWOT Analysis, lean marketing plans, and strategic business plans. Read More...
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How to be successful at trade shows?
To be successful at trade shows, you must first ask yourself what you intend to gain from exhibiting at the tradeshow. Some trade shows are "must attends" while others might be used to increase your market share by expanding your presence to a larger market. Read More...
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How can Make it Active help with a tradeshow?
Our tradeshow consultants can help with all aspects of your next tradeshow. From doing a tradeshow analysis, to taking care of all the pre-show mailings, registering and ordering from tradeshow management companies like Freeman, to designing the tradeshow booth and materials, and even setting up the booth or providing on-site assistance. Read More...
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What is lean marketing?
Lean Marketing is a great way to practice marketing for any company; especially in this economy. Lean marketing is basically trimming the costs associated with marketing. All of our strategies incorporate lean marketing strategies. The goal of any marketing campaign should always be to reduce the costs, while increasing profit at the same time; lean marketing does just that. Read More...
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Should our company use traditional or online marketing?
This depends on several factors. Though we suggest both, sometimes one is better than the other depending on the budget and the desired outcome. Read More...
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How far in advance should we hire a tradeshow consultant?
Tradeshows take lots of research, planning, and the preparation the first few weeks alone can be a full time job; especially if you need a booth, graphics, brochures, promotional materials, etc. We recomend hiring a consultant no more than 90 days prior to a show. Read More...
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What is a CRM used for in marketing?
A CRM, or Customer Relationship Manager is a software tool used to manage contacts, keep track of sales, and store everything from the lead development cycle to customer service issues all in one place. For example, the CRM we have implemented for Make it Active is used to keep track of our sales history, customer service, leads, support, etc. Read More...
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Do you offer small business consulting and business development services?
We can help with all of your small business development needs including: Read More...
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Do you offer CRM (customer relationship management) consulting?
We offer complete CRM (Customer relationship management) training and consulting services. CRM's are often expensive and usually not used effectively. Our goal is to help your business or organization utilize your existing CRM or provide you with one that will work for you. Read More...
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How can Make it Active help our company with marketing our product?
Our product marketing manager can help you with all of your marketing needs in regards to your new product. Everything from coming up with a name for you product, or marketing your product online and through direct marketing. Read More...
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How long does it take to complete a marketing plan?
It depends on the nature of the business. An annual marketing plan for a fortune 500 company will take longer to complete than a 30-day or short term marketing plan for a small company. Read More...
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How Do We Offer The Best Marketing Services in New Hampshire?
We not only have the Marketing experience you need, but we legitimately care about small businesses here in New Hampshire (and the surrounding New England region). Our clients would tell you, we always go above and beyond to ensure that their return on investment makes the costs worth it. Our goal, is not to overcharge customers, and do a bunch of one-off projects. Read More...
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What is the difference between consulting and marketing?
Though this is not a question asked much, we have had a few customers ask what the differences are. This is mainly because of the way we separate main content on our website between consulting, online marketing, traditional marketing and design services. Read More...
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