At the end of every trade show, event, or conference, one of the most overlooked and most important tasks is to do a trade show nalysis. The goal is to discover what was gained, and what can be done in the future to achieve better results. There are many questions to ask (and answer), to improve the overall success of future events.

For example, did you meet the goals that you set for the trade show? Did the booth space (and size) work for your business? Was your company prepared? What could the trade show consultants have done to improve the experience? Did you generate the leads that you expected? Did you have a plan of action, and did you execute that plan for both pre-show and post-show follow-up?

These are the questions that we look into, to help work on the strengths of your previous conference, as well as determine the best course of actions for future trade shows. Make it Active, LLC is here to help your company with every step in the process.