For example, let's say Portsmouth, NH is booming (it is), and a small pizza shop has never done SEO before. Perhaps this company doesn't even have a website because they never had the competition before. With the growth of that particular area, the need to be competitive becomes more important. This leads to a choice between doing more marketing to grow your business, or competing in a downwards price war, which can often be a "race to the bottom." People aren't using their phonebooks anymore, they are using their tablet, cell phone, computer, and sometimes even their TV or speaker to find a local business. So as print advertising is fading, the budget for local SEO and online marketing should be increased. Also, the need to become more familiar with local SEO grows.

This is why you need an SEO company that focuses on local results, and does everything to help build our business in your region. Whether you sell pizza or insurance, the most important thing is that you are found online, and that your business has the ability to compete with existing, or new businesses. For every small business that fails to budget for local SEO expenses, a few other businesses are picking up the slack. At this point, even a small store needs to focus their marketing and advertising budget to LOCAL SEO / Search Engine Optimization, and online marketing.