What is reputation management?

Reputation Management is a process of keeping track of online reviews of your company to protect your reputation. This includes giving the right advice on how to respond to complaints, and in some cases, requesting removal of inappropriate or false reviews. We discourage any so-called reputation management program that includes fake reviews, or any other way to circumvent the review system. Reputation management is about staying on top of reviews and ensuring they are accurately reflecting your company. In most cases, responses to reviews mitigate any potential damage caused by the negative review.